Show Notes: How Frankie made the leap from risk management to owning a flower shop The advantages of working in a destination location like Vail and Beaver Creek Why Frankie prefers corporate floral design over weddings and how she secures high-profile corporate...

Show Notes: How a summer job on a flower farm sparked a lifelong passion Why Sage left her office job for a hands-on creative career The challenges and rewards of opening Sage Flowers PDX How foot traffic, social media, and community connections fuel growth From...

Show Notes: Alla’s journey from founding a top floral design business in Ukraine to relocating to NYC The importance of finding your unique style and niche as a florist How cultural differences between European and American luxury clients shape the floral business...

Show Notes: Tiffanni’s journey from working at a flower shop to co-founding Lucky Flowers with her business partner The evolution of Lucky Flowers over 18 years, including shifts in style and business operations The benefits and challenges of running a business with a...

Show Notes:   Penny Hoffman’s unique journey from mental health counseling to owning a flower shop How she took a bold leap of faith during the height of COVID-19 in August 2020 by purchasing Forget Me Not Floral and Gift Shop in Davidsville, PA, despite having...

Show Notes: Nic Faitos shares the journey of starting Starbright NYC with a different vision—focusing on corporate clients rather than relying on foot traffic Why Starbright NYC refers to their customers as “clients” and the importance of building long-term...

Show Notes: Margo’s unexpected path from motherhood to floristry and how officiating her daughter’s wedding sparked her passion for flowers The sensory magic of working with flowers and why Margo loves the three-dimensional creativity of floral design How personal...

Show Notes: Zoe discusses the off-season challenges in Florida and how Botanica uses this time to prepare for upcoming events The importance of maintaining relationships with planners and venues, and how Zoe keeps those connections strong Zoe’s personal journey from...

Show Notes: Introduction to Jerry Williamson and his journey from hotel catering to floristry How Jerry’s passion for flowers led him to manage a floral department and eventually buy Bishop’s Flowers Transitioning from a partnership to becoming the sole owner of...

Show Notes:   Introduction to Eugenia Benarouche and Casa Dei Fiori’s inception in Los Angeles The early challenges and triumphs of running an online floral business in Beverly Hills The decision to open a physical store in Beverly Hills and how the location...