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Episode 28: The Secret to Getting Corporate Clients with Frankie Sheridan

Episode 28: The Secret to Getting Corporate Clients with Frankie Sheridan

by Ziv Raviv | Mar 25, 2025 | Uncategorized

Podcast: Play in new window | Download Show Notes: How Frankie made the leap from risk management to owning a flower shop The advantages of working in a destination location like Vail and Beaver Creek Why Frankie prefers corporate floral design over weddings and how...
Episode 27: The Making of a Floral Boss with Sage Marcella

Episode 27: The Making of a Floral Boss with Sage Marcella

by Ziv Raviv | Mar 13, 2025 | Uncategorized

Podcast: Play in new window | Download Show Notes: How a summer job on a flower farm sparked a lifelong passion Why Sage left her office job for a hands-on creative career The challenges and rewards of opening Sage Flowers PDX How foot traffic, social media, and...
Episode 26: 20 Years of Floral Innovation with Alla Lysytska

Episode 26: 20 Years of Floral Innovation with Alla Lysytska

by Ziv Raviv | Feb 25, 2025 | Uncategorized

Podcast: Play in new window | Download Show Notes: Alla’s journey from founding a top floral design business in Ukraine to relocating to NYC The importance of finding your unique style and niche as a florist How cultural differences between European and American...
Episode 25: Tiffanni Wright on Friendship, Business, and Blossoming Success

Episode 25: Tiffanni Wright on Friendship, Business, and Blossoming Success

by Ziv Raviv | Nov 22, 2024 | Uncategorized

Podcast: Play in new window | Download Show Notes: Tiffanni’s journey from working at a flower shop to co-founding Lucky Flowers with her business partner The evolution of Lucky Flowers over 18 years, including shifts in style and business operations The benefits and...
Episode 24: How Penny Hoffman Transformed a Small Town Flower Shop

Episode 24: How Penny Hoffman Transformed a Small Town Flower Shop

by Ziv Raviv | Oct 21, 2024 | Uncategorized

Podcast: Play in new window | Download Show Notes:   Penny Hoffman’s unique journey from mental health counseling to owning a flower shop How she took a bold leap of faith during the height of COVID-19 in August 2020 by purchasing Forget Me Not Floral and Gift...
Episode 23: Turning Floral Marketing Upside Down: Nic Faitos’ Outbound Strategy

Episode 23: Turning Floral Marketing Upside Down: Nic Faitos’ Outbound Strategy

by Ziv Raviv | Oct 4, 2024 | Uncategorized

Podcast: Play in new window | Download Show Notes: Nic Faitos shares the journey of starting Starbright NYC with a different vision—focusing on corporate clients rather than relying on foot traffic Why Starbright NYC refers to their customers as “clients” and the...
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Recent Posts

  • Episode 28: The Secret to Getting Corporate Clients with Frankie Sheridan
  • Episode 27: The Making of a Floral Boss with Sage Marcella
  • Episode 26: 20 Years of Floral Innovation with Alla Lysytska
  • Episode 25: Tiffanni Wright on Friendship, Business, and Blossoming Success
  • Episode 24: How Penny Hoffman Transformed a Small Town Flower Shop

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Boost your floral business with ‘The Floral Shop’ podcast. Gain expert insights and practical tips for profitability, trend-savvy designs, and top-notch customer service. Let us guide you in the ever-blooming world of floristry. Grow with us!

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